Palmento Costanzo Winery

We brought the wine of Mt. Etna to Chicago

The Palmento Costanzo Winery produces DOC Etna wine. Their almost 10 hectares of vineyards on the northern slope of the Sicilian volcano bring this wine to life. Here, with traditional production methods, they make organic products with unique flavors and characteristics.

Range of actions
1. Event Promotion
2. Identification of professional buyers
3. Distribution on the US market

Objective
To promote Palmento Costanzo wines on a market with great potential and elevated competitiveness. To bring out the differentiated values of the product, their quality and unique characteristics. To reach the right interlocutors.

The evening
In collaboration with our US partner, we organized a tasting evening in downtown Chicago. We invited 10 elite importers of local wines and some representatives from the press. The event took place at the Tocco Italian restaurant, the ideal setting for an experience in search of unique wines, enhanced by pairing them with dishes prepared for the evening. The intimate tasting allowed MARIO ROSSI, the winery’s sommelier, to personally meet buyers and express their passion and the unique characteristics of their wines.

The evening, an alternative to the traditional fair format, brought the producer and importers closer together, giving them time to get to know each other in a welcoming environment that made sense for the proposed product.