Luema srl
November 2019

The best of Made-in-Campania food
in search of new markets

Luema Srl, a historic company operating in international shipping, promotes Made-in-Campania food on international markets.

Range of actions

  1. Drafting of the International Business Development Project and definition of activity
  2. Identification of end markets
  3. Enhancement and promotion of products
  4. Implementation of activity
  5. General Project Coordination

Objective
To promote the best Made-in-Campania products on Asian and Middle East markets, highlighting quality and giving interested buyers the chance to discover and test products.

From fair to tasting dinner
With our support as part of the POR 342 measure, Leuma Srl has started a project for the promotion and commercialization of the best Made-in-Campania agri-food products, with a specific focus on Asian (China, Japan and Singapore) and the Middle East (Dubai) markets. The first step was to identify the best professional fairs to participate at. This includes the FHC fair held every year in Shanghai, where the major countries exporting food to China were present. With our support, Luema organized its attendance and created a functional stand that meets the expectations of the Chinese public.

To strengthen their presence during the fair, we also organized a tasting dinner dedicated to a select group of local importers and journalists from the specialized media. Within the setting of a famous Shanghai restaurant, guests had the chance to try Luema products cooked by an Italian chef. It was the perfect opportunity to get to know the best products of Campania firsthand and meet the producers directly.