La Regina di San Marzano
September 2018

Italian tomato preserves won over Guangzhou

La Regina di San Marzano is a 100% Made-in-Italy business that has produced tomato preserves and ready-made sauces for three generations by combining the excellence of Campania with a centuries-long tradition.

Range of actions

  1. Enhancement of the product
  2. Identification of the end market
  3. Opening of new distribution channels in China

Objective
To bring La Regina di San Marzano to the Chinese market by enhancing the quality of their products and giving interested buyers the chance to discover all of their different uses.

From the fair to the tasting dinner  
The first step is to identify the right promotional event. The Food2China fair takes place every year in Guangzhou and involves the participation of major food exporters in China. With their support, La Regina di San Marzano organized its attendance as an exhibitor by creating an effective stand that managed to meet the standards of the Chinese public.

To strengthen their presence during the fair, we also organized a tasting dinner dedicated to a select group of local importers and journalists from the specialized press. It was the perfect opportunity to let them try the product in an intimate environment and to have them meet the producer directly.

The whole experience allowed this producer of Italian excellence to effectively introduce their products.