Homi Milan 2019

The Chinese collective at the Lifestyles Fair in Milan

Homi is the reference fair in Italy for the distribution of gifts and home goods. It is an important stage for anyone who wants to launch themselves on the Italian and European markets.

Range of actions

  1. Exhibitors’ Coordination
  2. Creation of the stand design
  3. Set-up

Objective
To bring together a pool of Chinese producers in a collective area and to give relevance to the offer of individual businesses through a coordinated proposition.

The fair 

In collaboration with Worldex-Singex, we curated participation in a group of Chinese exhibitors at the 2019 edition of HOMI Outdoor and HOMI Fashion & Jewels. Our extensive experience in the field of exhibition events allowed us to work alongside the companies and our partner to create an actual district, with the goal of highlighting products and defining the best way to present them at the fair. 

This role of coordination and operational assistance was much appreciated by the companies and allowed them to access one of the most important events of the sector in Europe in a simple and effective way.